Creole in the Streets: Returning Dominicans to Help Penetrate Overseas Markets

The 6th annual Creole in the Streets exposition which held in Roseau has been calculated to help Dominicans penetrate foreign markets through Dominicans returning home from overseas. Held at the Great Marlborough Street where hundreds of Dominicans showcased their products, the government said people visiting the country would want to purchase many of the products to take with them on their return to their destinations abroad.

The executive director of the National Development Foundation of Dominica (NDFD), Cletus Joseph, said that many Dominicans who left the Island decades ago would be visiting and would like to reacquaint themselves with many of the local products they grew up with. These include local soaps, local rum, local cuisines, indigenous fashion and attires, as well as other homemade products.

It’s a period of time when there are many people visiting, so we try to capitalize on this in order to use it as an avenue to penetrate the overseas market through our returning Dominicans. They can purchase some of the things they grew up with; for example, castor oils, coconut oil, and natural soaps to take back with them.

Cletus Joseph, Executive Director of the National Development Foundation of Dominica.

While encouraging vendors to package their products properly to attract patronage, Joseph said the whole gamut of effective marketing covers product packaging, customer engagement, product and service value, as well as eliciting feedback from patronizing customers. The NDFD chief tasked product vendors to market the Creole in the Streets event by also paying proper attention to product display, product quality, product pricing, and the presence of competing products in the market.

The first Creole in the Streets event was held in 2014 and this 6th iteration was tagged a Market Day with a Difference.    

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