The National Bank of Dominica Ltd. (NBD) has taken a significant step in aligning its brand with excellence by appointing Olympic Gold Medalist Thea Lafond-Gadson as its new Brand Ambassador. Announced during an official ceremony on January 23, 2025, this collaboration underscores NBD’s commitment to empowering the people of Dominica and fostering community growth.
Lafond-Gadson, celebrated for her gold medal win at the 2024 Olympic Games, represents perseverance, dedication, and achievement qualities. These values resonate strongly with NBD’s mission to support the aspirations of Dominicans.
Marketing Manager Michelle Joseph shared that the bank’s collaboration with Lafond-Gadson reflects shared principles. The partnership aims to inspire Dominicans to pursue their goals while reinforcing NBD’s position as a financial and personal success supporter.
Lafond-Gadson will lead initiatives focusing on youth engagement, community development, and financial literacy in her new role. Her story of hard work and success motivates individuals to realize their ambitions.
This partnership represents a dynamic start to the year for both NBD and Lafond-Gadson. Both parties are poised to work together to uplift Dominica’s communities. Thea Lafond-Gadson’s journey with NBD is expected to inspire Dominicans to strive for greatness.
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