AgriVertise

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AgriVertise is a novel agricultural marketing venture founded by Callister Sango, a young entrepreneur with a vision to rejuvenate Dominica's agriculture sector. Launched in October 2016, AgriVertise aims to bridge the gap between local farmers and markets, thus facilitating smoother transactions within the agricultural landscape of Dominica.

About AgriVertise

AgriVertise represents a forward-thinking approach to agricultural trade in Dominica. Callister Sango conceptualized it as a response to the challenges faced by the farming sector, such as marketing and access to markets. The online platform provides a digital space for farmers to advertise and sell their products and encourages youth participation in agriculture. AgriVertise seeks to enhance the visibility of local produce and aims to contribute significantly to the revival of agriculture in the country.

AgriVertise's Vision and Mission

• Empowering Farmers: AgriVertise provides a vital service to farmers, giving them a platform to reach buyers directly, thus promoting local produce.
• Education and Outreach: Beyond its core marketing services, AgriVertise is about education and capacity-building within the agricultural sector.

AgriVertise's Innovation in Agriculture

AgriVertise is a marketing solution and part of a more significant movement toward modernizing agriculture in Dominica. Callister Sango has been actively advocating for better agricultural practices, including advertising, branding, and strategic marketing.

Engaging the Community

After COVID-19, AgriVertise became a key player in adapting to new market conditions. Listing produce on the platform and collaborating with local supermarkets helped maintain a supply chain for farmers' produce when traditional markets were inaccessible.

The drive and innovation behind AgriVertise have been recognized as pivotal in supporting the agricultural community during challenging times and in the aftermath of Hurricane Maria. This entrepreneurial initiative is critical for Dominica's long-term resilience and sustainability in agriculture.