The Discover Dominica Authority (DDA) with collaboration with the Ministry of Tourism has launched a new brand to make Dominica a choice tourism destination for travellers all over the world. The national rebranding effort includes modifying the tourism potentials of the country and promoting the ideals of the nation to the entire world.
While the initiative includes a new brand logo, DDA Chairman Benoit Bardouille said rebranding Dominica as a choice travel destination goes beyond designing a new name, logo, and slogan for the country, but it is actually a combination of the entire elements that make Dominica a Nature Isle distinct from its competitors.
Tourism Minister Denise Charles said the last time the country rebranded was 10 years ago, and that a lot has changed since then to make Dominica the best destination resort in the OECS.
We have been able to create a new brand and logo which we believe will resonate with every resident, Dominicans abroad, and tourists. Further, it is one which will be easily used by all sectors. We believe that a refreshed brand identity which will represent who we are and where we want to go is a critical first step to do this. A destination without a cohesive energized brand identity is practically invisible and we cannot afford to be invisible at this time.
Denise Charles, Minister of Tourism
DDA destination marketing manager, Kimberly King, said the new branding will boost the perception that people have of Dominica and it will send a clear message that the country is the place to be all-year round. She said the effort will enhance the understanding, sustainability, and climate resilience of the country in a way that makes it desirable, defensible, and differentiated.
She urged everyone to join hands with the government to boost the tourism revenue of the country by marketing the Dominica brand to the whole world.
This article is copyright © 2022 DOM767
